Combining Creativity & Data
Digital PR is all about increasing the awareness of your brand through pitching creative stories to national and international journalists to share your story with the wider market.
With more than 14 years agency experience, it’s safe to say that we’ve built our fair share of connections who value the content we provide and seek our support when working on specific campaigns, particularly in the casino niche.
The digital PR world is constantly moving and so are our team. We work around the clock to ensure every angle is covered, providing both reactive and intricate digital PR campaign opportunities to get you seen in the press and, more importantly, earn high-quality links above 40 DR to your website.
We aren’t afraid to shout about the wildest things or, if staying lowkey is more of your thing, we can roll with specific topics of interest to captivate your audience. Regardless of what you want to achieve, we can help.
We love an opportunity and constantly look at what we can tap into to get your brand seen. Compared to reactive PR, newsjacking is all about covering what’s relevant today, that might not be tomorrow. We’re well equipped to respond to these opportunities, working quickly to ensure we deliver content journalists want to share with their audience.
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Reactive PR is exactly what it says on the tin. With new news breaking all the time, it’s important that we keep up to date with what’s happening in the world to provide our own take on events. We align all our reactive activity with your wider business goals to ensure we’re supporting your growth in areas that are most important to you.
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We provide journalists with everything they could ever want to cover our story. A huge part of this is the linkable assets we design, build and share. We have a talented team of in-house designers on board to support us with this, ensuring that the assets we create clearly detail your brand, your mission, and the goal of our PR campaign.
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Intrigued by what you’ve read so far? Find out why you should choose us and get exclusive insight into some of our award-winning campaigns in our free downloadable Capabilities & Case Study Deck.
All our digital PR campaigns begin at the very same point: ideation. Our expert team carry out weekly ideation sessions to discuss your campaign based on what news we can be reactive too and what important events are coming up to take advantage of.
Once we have come up with an idea for your creative digital PR campaign, we’ll begin to build it. Our data teams go ahead and conduct the research needed to fulfil our brief before sharing it with our dedicated content writers who transform what’s already on the paper.
We create bespoke assets to support our digital PR campaigns and provide journalists with an additional source of information or somewhere else to link to, increasing the volume of links and mentions we earn as part of each of our creative campaigns.
We create intricate media lists that help you target both national and international publications regardless of your niche. We’ve worked with some of the most difficult in the sector including adult magazines, finance publication and other controversial outlets.
Let the outreach process commence! We have a tried and tested strategy in place to ensure our pitches are received by journalists when it matters most to them. Whilst we’re unable to spill the beans on the exact process we follow, its one that never lets us down.
We report on our digital PR campaigns once a month with regular catch ups in between via Slack to showcase exactly what we’ve been working on, the status of said projects and success so far including weekly coverage updates. As our digital PR client, you’ll remain in the loop every step of the way.
The UK’s biggest book maker. Find out how we drove a 530% increase in organic traffic.
increase in organic traffic
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page 1 positions achieved
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We’ve had the opportunity to work with several casinos, big and small, over the last 14 years and have undertaken several other digital PR campaigns within that time. We’re not a one hit wonder, we’ve consistently proven our value to brands across the globe, helping them earn some of their best PR coverage to date.
Our casino digital PR campaigns have been featured in both national and international publications and have earn hundreds of links and mentions as a result. Said coverage has also provided further growth and revenue opportunities, supporting our clients wider marketing objectives.
We really do consider ourselves an extension of your internal team and will go above and beyond to make sure all bases are covered. We don’t just mean in terms of the campaigns we produce either as reactive comments and articles play a big part in what we do. Here’s why you should choose us.
We’ll showcase everything we do as part of our digital PR campaigns and explain why we do it, so you have a full understanding of what’s happening behind the scenes and how it works in general. Ready for a spin?
Established Since 2008
Links In Over 20 Countries
Over 1Mil Links Built
Multi-Award Winning Stratgies
Leading Casino Digital PR Agency
Digital PR is the process of earning links to your website through pitching unique PR stories to journalists to share with their audience. Its key purpose is to increase your online visibility through introducing your brand to new, relevant audiences and continue to engage those who regularly consume your content.
There are several factors that make digital PR so great, including its ability to increase your credibility through earning quality links and coverage, supporting your wider marketing and SEO strategy. Our dedicated PR team has earned coverage in The Sun, Metro, Forbes, Marie Claire, Cosmopolitan, OK! and hundreds more. Earn the same awesome results with us.
Digital PR and SEO work in tandem with the two supporting each other. Through earning quality links to your website, you can develop a healthy backlink profile which will showcase your authority to Google. As a result, you will earn greater search engine visibility, revealing greater opportunities.
Yes! Integrated campaigns are our jam. We provide a multi-service offering based on what you want to achieve and the activity you’re carrying out in-house to make sure each marketing tactic works with, not against, each other. We’re always up for a friendly chat. Get in touch to discuss the best marketing avenue for your business.
