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Content / SEO

Ladbrokes increase organic traffic by 530%

// The Client

Ladbrokes is the UK’s biggest bookmaker and the world’s most trusted gambling site, offering sports betting, horse racing and financial betting.

// The Challenge

While being a prominent brand in the industry, Ladbrokes had little visibility for the top organic search terms such as 'online casino' and relevant casino games. They wanted to attract new sign ups to the site but had little organic traffic.

// The Objectives

  1. Gain sustainable ranking increases for top industry terms
  2. Improve traffic quality level visiting the site through generic search
  3. Improve positioning for top industry terms such as online casino
  4. Increase the number of sign ups to the platform
  5. Increase organic traffic visiting the site through non-branded terms

// The Solution

  • Implement innovative approaches to the campaign to combat the notoriously competitive industry.
  • Integrate a well structured content marketing strategy to complement new algorithm updates.
  • Diversify the content on the site to increase overall visibility for generic search terms.
  • Highly targeted blogger outreach and offsite strategy to improve overall authority of the site.

// Results

Working closely with the client, we have achieved the following results...


It has been delightful to work with a company that clearly takes a great deal of pride in what they do and demonstrate a clear passion for both what they do and for delivering results for their clients’ campaigns. If you are looking for an agency that will go the extra mile and feel like an extension of your existing team, then I would always recommend Absolute Digital Media.

Dudi Nakdimon
Head of SEO

// Other Relevant Case Studies


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