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Ladbrokes increase organic traffic by 530.06%

Ladbrokes is the UK’s biggest bookmaker and the world’s most trusted gambling site, offering sports betting, horse racing and financial betting.

The Client

Ladbrokes is the UK’s biggest bookmaker and the world’s most trusted gambling site, offering sports betting, horse racing and financial betting.

Ladbrokes
Ladbrokes

The Challenge

While being a prominent brand in the industry, Ladbrokes had little visibility for the top organic search terms such as 'online casino' and relevant casino games. They wanted to attract new sign ups to the site but had little organic traffic.

The Solution

testimonial

While being a prominent brand in the industry, Ladbrokes had little visibility for the top organic search terms such as 'online casino' and relevant casino games. They wanted to attract new sign ups to the site but had little organic traffic.

Dudi Nakdimon
Head of SEO

The Objectives

  1. Gain sustainable ranking increases for top industry terms
  2. Improve traffic quality level visiting the site through generic search
  3. Improve positioning for top industry terms such as online casino
  4. Increase the number of sign ups to the platform
  5. Increase organic traffic visiting the site through non-branded terms

Results

+530.06%

increase in organic traffic

+39.64%

increase in organic visibility

378

page 1 positions achieved

238%

increase in CTR

Do you want to build an award-winning SEO campaign?

SEO

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