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Content / SEO

Jackpot247 see an increase of 179% in non-branded traffic.

// The Client

Jackpot247 offer a choice of over 400 online casino games including blackjack, slots and roulette, and are one of the longest running casinos online.

// The Challenge

Despite being well-known within their close fan base in the industry, and having a presence through other marketing channels such as TV, Jackpot247 were virtually non-existent on Google search results for some of the industry's most competitive terms and their brand presence was minimal.

// The Objectives

  1. Obtain first page positions for the industry's most competitive terms.
  2. Increase overall brand presence to cement Jackpot247 as industry leaders.
  3. Increase organic traffic in line with visibility increases.
  4. Generate a higher number of sign ups along with improving brand visibility and site traffic.

// The Solution

  • Educate readers on Jackpot247's brand values to improve overall brand reputation through content marketing.
  • Ensure all content created was compliant and up to date with the changing industry regulations.
  • Target a broad range of competitive industry search terms through different content mediums.
  • Ensure we were capturing and nurturing users at all stages of the conversion funnel.

// Results

Working closely with the client, we have achieved the following results...

testimonial

Managing the digital marketing strategies across a number of high value brands whilst keeping investing stakeholders happy is never an easy job. Because of this the agencies I choose to work with and the relationships between me and those agencies have to be of the highest calibre. Absolute Digital Media tick all of those boxes. The whole team have been excellent in communicating their ideas and, most importantly, taking my ideas into consideration when developing link building strategies that increase the visibility of our brands online. Since working with Absolute Digital Media, we have seen a very impressive increase in search rankings in a relatively short amount of time. The team focus on constant communication with me and my colleagues, giving us a clear understanding of the hard work they are doing to help establish our brands as industry leaders. I would not hesitate to use Absolute Digital Media again in the future and expect a long lasting business relationship with the team working at the agency.

jackpot247
Daniel Solomou
SEO Manager

// Other Relevant Case Studies

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