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SuperCasino see a 266% increase in organic traffic from SEO

SuperCasino is one of the world’s longest running and most popular online TV casinos, with live roulette games regularly being broadcast on ITV and Sky.

The Client

SuperCasino is one of the world’s longest running and most popular online TV casinos, with live roulette games regularly being broadcast on ITV and Sky.

Supercasino
Supercasino

The Challenge

While being a prominent brand on TV, SuperCasino wanted to gain more presence on the digital landscape to compete against some of the biggest names in the industry. In order to do this, SuperCasino wanted to increase their overall search visibility by boosting their first page keyword positions by implementing an integrated strategy.

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The Solution

testimonial

While being a prominent brand on TV, SuperCasino wanted to gain more presence on the digital landscape to compete against some of the biggest names in the industry. In order to do this, SuperCasino wanted to increase their overall search visibility by boosting their first page keyword positions by implementing an integrated strategy.

Daniel Solomou
SEO Manager

The Objectives

  1. Increases organic visibility on the top pages of search
  2. Improve traffic quality level visiting the site through generic search
  3. Improve positioning for top indutry terms such as online casino
  4. Increse the number of sign ups to the platform
  5. Increse organic traffic visiting the site through non-branded terms

Results

+82.08%

increase in goal conversions

+266%

increase in non-branded organic traffic

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