Combining Creativity & Data
Digital PR is at the heart of what we do. And it’s so much more than just ‘building’ links to your website. It’s invaluable, helping you to drive greater attention to your name and site. We work around the clock to deliver striking coverage which has been seen in Forbes, The Sun, Cosmopolitan, Express, Marie Claire and hundreds more.
Digital PR is all about coming up with creative story concepts that combine the use of both data and content that reflects your brand values, product, or service. We follow all our digital PR campaigns through from the start from ideation to outreach and reporting.
We rely on both reactive and evergreen digital PR campaigns to ensure your brand always has something to say about what’s happening in the celebrity world, the world in general or about the wider market so you stay ahead of the curve.
There are so many perks to digital PR, including its ability to support your wider SEO and marketing strategy. We’ll structure your campaign with all these factors in mind to provide additional value to your website for greater success in more than one area. We’re game. Are you?
We’re all for jumping in on a new opportunity whenever we can and that’s exactly what newsjacking is all about. It’s no hidden secret that news stories come and go all the time so we aim to react to what’s relevant today (that might not be tomorrow) as quickly as we can to earn quick wins in the form of links and coverage.
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As digital PR experts, being reactive is a part of our nature which resonates well with the casino industry where you are often under pressure to place or increase your bet. Our well-timed reactive campaigns have led to hundreds of pieces of coverages in some of the biggest national and international news publications. Our ability to work quickly is what puts you ahead!
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We want our digital PR stories to stand out from the crowd, and what better way to do that than with a series of linkable assets that the journalist can share as part of the story we give them? We have our own in-house team of expert designers to support us with this, creating high-quality graphics, guides and more to bring our vision to life. Get ready to watch the links roll in!
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Intrigued by what you’ve read so far? Find out why you should choose us and get exclusive insight into some of our award-winning campaigns in our free downloadable Capabilities & Case Study Deck.
For our digital PR campaigns to be picked up by the press, they need to be outside of the box. These creative, ideation sessions allow us to explore further opportunities in your niche, helping to ensure the final story is one that will actually be shared.
Once we have decided the campaign concept, we’ll get straight on with our deep data dive to uncover unique story angles we can pitch to the press. During this stage of your campaign, we’ll collate all the facts and figures need to make it a standout success.
Now we have everything required to hit the ground running with your story, we’ll begin to build out the campaign. This includes writing our pitch, your press release and getting started on the asset design. We’ll share regular updates so you can keep up to date with our progress.
When everything is ready to go, we’ll begin to outreach your campaign to a series of bespoke media lists that have been built as part of the above process. Everything we write is sent to a unique series of journalists to make sure its relevant to them.
We’ll share a bespoke monthly report with you highlighting the coverage and links achieved to date. It will showcase the campaigns we worked on, including standout successes, and detail what we will be focusing on next based on what’s happening real-time.
As our client, you’ll have access to our entire digital PR team meaning that your campaign won’t be restricted in anyway. With a team of experts looking out for your next best news hook, we can earn greater coverage in terms of volume and DR.
The UK’s biggest book maker. Find out how we drove a 530% increase in organic traffic.
increase in organic traffic
increase in organic visibility
page 1 positions achieved
increase in CTR
Jackpot247 offer a choice of over 400 online casino games including blackjack, slots and roulette, and are one of the longest running casinos online.
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SuperCasino is one of the world’s longest running and most popular online TV casinos, with live roulette games regularly being broadcast online.
Read MoreOur aim is to earn you topically relevant links and coverage that drive your brand awareness and support your wider marketing and SEO strategy in the background. Our teams go above and beyond to uncover new opportunities before anyone else, supporting the growth of numerous online casino brands.
We produce timely, interesting campaigns that won’t only make a journalist stop in their tracks when sifting through the thousands of emails they receive each day, but your audience too. We’ll take your USPs ad turn them into something that enables you to stand out as an authority?
Looking for national news coverage? We’ve got you. Wanting to explore further afield internationally? We’ve got you. Never tested digital PR for your brand before but keen to give it a good go? We’re here for you.
We’ll showcase everything we do as part of our digital PR campaigns and explain why we do it, so you have a full understanding of what’s happening behind the scenes and how it works in general. Ready for a spin?
Established Since 2008
Award Winning Campaigns
Featured In Global Press
Over 1 Million Links Built
Trusted Digital PR Strategies
Digital PR is a strategy used to increase the online awareness of a brand. It provides the opportunity to reach a much wider audience and build high-quality backlinks to your website, helping increase your authority and rankings. All our campaigns are built with search engine optimisation in mind to provide greater value to your website and as part of our wider package.
We work as a team to uncover opportunities for your brand by looking at what’s trending, the news, and upcoming events to get your audience talking utilising tools such as Google Trends as well as social media such as Twitter to understand key interests throughout the year. We can then pitch our story to relevant journalists based on the news they’ve covered in the past.
Yes! Digital PR is all about building high-quality backlinks to your website through pitching unique stories to national and international press to share. As well as pitching direct stories to the press, we have a team dedicated to providing reactive commentary to gain you greater recognition. Whether you are looking for UK or US links or something a bit more complex, we have the resource to support you.
Absolutely! We will work with you to uncover the best service for you whether that’s two combined or a standalone strategy to get your campaign off the ground. We can also support you in deciding what’s best as part of your digital PR campaign from link KPI to the number of assets such as infographics required each month to increase the shareability of what we do.
