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Award-Winning Casino Digital PR

Combining Creativity & Data

Leading Digital PR Agency

Digital PR is at the heart of what we do. And it’s so much more than just ‘building’ links to your website. It’s invaluable, helping you to drive greater attention to your name and site. We work around the clock to deliver striking coverage which has been seen in Forbes, The Sun, Cosmopolitan, Express, Marie Claire and hundreds more.

Digital PR is all about coming up with creative story concepts that combine the use of both data and content that reflects your brand values, product, or service. We follow all our digital PR campaigns through from the start from ideation to outreach and reporting.

We rely on both reactive and evergreen digital PR campaigns to ensure your brand always has something to say about what’s happening in the celebrity world, the world in general or about the wider market so you stay ahead of the curve.

There are so many perks to digital PR, including its ability to support your wider SEO and marketing strategy. We’ll structure your campaign with all these factors in mind to provide additional value to your website for greater success in more than one area. We’re game. Are you?

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Our Digital PR Services


We’re all for jumping in on a new opportunity whenever we can and that’s exactly what newsjacking is all about. It’s no hidden secret that news stories come and go all the time so we aim to react to what’s relevant today (that might not be tomorrow) as quickly as we can to earn quick wins in the form of links and coverage.

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Reactive Digital PR

As digital PR experts, being reactive is a part of our nature which resonates well with the casino industry where you are often under pressure to place or increase your bet. Our well-timed reactive campaigns have led to hundreds of pieces of coverages in some of the biggest national and international news publications. Our ability to work quickly is what puts you ahead!

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Asset Creation

We want our digital PR stories to stand out from the crowd, and what better way to do that than with a series of linkable assets that the journalist can share as part of the story we give them? We have our own in-house team of expert designers to support us with this, creating high-quality graphics, guides and more to bring our vision to life. Get ready to watch the links roll in!

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Download our Capabilities & Case Study Deck

Intrigued by what you’ve read so far? Find out why you should choose us and get exclusive insight into some of our award-winning campaigns in our free downloadable Capabilities & Case Study Deck.

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    Our Approach

    Do you want to build an award-winning Digital PR campaign?

    Awards Accreditations

    Case Study

    Ladbrokes increase organic traffic by 530%

    The UK’s biggest book maker. Find out how we drove a 530% increase in organic traffic.

    // Other Relevant Case Studies

    Why Absolute?

    What Makes Us Different

    Our aim is to earn you topically relevant links and coverage that drive your brand awareness and support your wider marketing and SEO strategy in the background. Our teams go above and beyond to uncover new opportunities before anyone else, supporting the growth of numerous online casino brands.

    We produce timely, interesting campaigns that won’t only make a journalist stop in their tracks when sifting through the thousands of emails they receive each day, but your audience too. We’ll take your USPs ad turn them into something that enables you to stand out as an authority?

    Looking for national news coverage? We’ve got you. Wanting to explore further afield internationally? We’ve got you. Never tested digital PR for your brand before but keen to give it a good go? We’re here for you.

    We’ll showcase everything we do as part of our digital PR campaigns and explain why we do it, so you have a full understanding of what’s happening behind the scenes and how it works in general. Ready for a spin?

    Frequently Asked Questions

    01. What Is Digital PR?

    Digital PR is a strategy used to increase the online awareness of a brand. It provides the opportunity to reach a much wider audience and build high-quality backlinks to your website, helping increase your authority and rankings. All our campaigns are built with search engine optimisation in mind to provide greater value to your website and as part of our wider package.

    02. How Does It Work?

    We work as a team to uncover opportunities for your brand by looking at what’s trending, the news, and upcoming events to get your audience talking utilising tools such as Google Trends as well as social media such as Twitter to understand key interests throughout the year. We can then pitch our story to relevant journalists based on the news they’ve covered in the past.

    03. Will A Digital PR Campaign Earn My Website Links?

    Yes! Digital PR is all about building high-quality backlinks to your website through pitching unique stories to national and international press to share. As well as pitching direct stories to the press, we have a team dedicated to providing reactive commentary to gain you greater recognition. Whether you are looking for UK or US links or something a bit more complex, we have the resource to support you.

    04. Do You Offer Digital PR As Part Of A Wider Marketing Package?

    Absolutely! We will work with you to uncover the best service for you whether that’s two combined or a standalone strategy to get your campaign off the ground. We can also support you in deciding what’s best as part of your digital PR campaign from link KPI to the number of assets such as infographics required each month to increase the shareability of what we do.


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